Knowing which ads, pages and campaigns make the phone ring: tracking numbers, attribution, call analytics and reporting that marketers and agencies actually use.
4 articles
How to set up a pay-per-call campaign for multiple buyers: provision entry numbers, add buyers and targets with schedules and caps, choose routing (priority, weighted, round-robin, simultaneous), enable dedupe and recording, then test before going live.
How to set duplicate-caller windows and routing to protect buyers, cut chargebacks, and still monetize repeats. Practical steps for affiliate and pay‑per‑call teams.
A practical guide to call analytics: what to track, how to set it up in a call-routing platform, and how to use the data to improve answer rates and ROI.
What call tracking is, how it works, which metrics matter, and how to set it up with routing, recording, and fraud controls in CallFlow.